MIDDLETOWN, NJ (October 14, 2015)– New Jersey natives, World Cup Soccer Cup MVP Carli Lloyd and Jay Williams, an All-American basketball player and first round draft choice, today kicked off the next phase of Healthy U — the largest and most comprehensive childhood obesity prevention program in the country — with a joint free soccer and basketball ProCamp for 4th and 5th graders in the Middletown Township school district.
Nearly 400 young athletes got tips from the pros during the Healthy U Be Active ProCamp, presented by the Horizon Foundation for New Jersey and the New Jersey YMCA State Alliance at Middletown High School South.
Healthy U was created in 2008 as a collaboration between the Foundation and the Alliance to help kids and their families better understand proper nutrition and the health benefits of staying physically active. The Middletown Township school district, with support from The Community YMCA, is among the first and largest in the state to incorporate Healthy U into their daily curriculum.
“The Community YMCA is proud to be a partner with the Horizon Foundation in bringing the Healthy U program to Middletown students and children in 13 other schools and preschools across Monmouth County,” said President and CEO Rhonda Anderson. “Together, we are giving our children a strong foundation for a healthy future.”
Statewide, Healthy U impacts more than 46,000 children, ages 3 to 13, at over 500 YMCA and elementary school sites statewide. The program uses the evidenced-based and award-winning CATCH (Coordinated Approach to Child Health) curriculum, proven to prevent childhood obesity. The program is offered in preschool settings, after school programs and through in-school curriculum.
The Horizon Foundation for New Jersey has invested nearly $5 million in Healthy U and recently committed an additional $1.25 million for program support through the next four years. The next phase of Healthy U will impact over 70,000 children ages 3-13 plus their family members through 2019.
Middletown students got more than soccer and basketball tips from Lloyd and Williams today. They learned how important nutrition and exercise are to living a healthy life.
About Healthy U
Established in 2007, the Healthy U program is the result of a collaborative partnership between The Horizon Foundation for New Jersey and the New Jersey YMCA State Alliance. Through pre-school, after-school and school-based programs, Healthy U impacts more than 46,000 children, ages 3 to 13, at over 500 YMCA and elementary school sites statewide. These YMCA afterschool and preschool programs and partnering schools are implementing environmental strategies and activities, and education to increase physical activity and promote good nutrition for students and their families. Since its inception, The Horizon Foundation for New Jersey has awarded three grants totaling $4.62 million in grants for the program, which in 2015 has been renewed through December 31, 2019.
About The Horizon Foundation for New Jersey
The Horizon Foundation for New Jersey is committed to working alongside those who can help us improve our neighbors’ health, inform their health decisions and inspire them to lead healthier, more fulfilling lives. The Foundation’s new funding pillars are Caring, Connecting and Creating. Horizon Blue Cross Blue Shield of New Jersey is the sole member of The Horizon Foundation for New Jersey, both of which are independent licensees of the Blue Cross and Blue Shield Association. For more information please visit www.Community.Horizonblue.com/Foundation.
About The Community YMCA
The Y is a leading nonprofit charity that strengthens communities through youth development, healthy living and social responsibility. The Community YMCA serves more than 20,000 residents in greater Monmouth County through programs such as: preschool, before and after school care, health and wellness, leadership, arts enrichment, personal and family counseling and summer day camp. With a mission to serve all, more than $550,000 in reduced and free membership fees and programs is provided by the YCares financial assistance program to individuals and families in need. For more information, visit TheCommunityYMCA.org.
About the YMCA
The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across New Jersey, YMCAs reach over 550,000 residents including 250,000 children under the age of 18. Ys nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 37 New Jersey communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. The New Jersey YMCA State Alliance brings together New Jersey Ys to better serve the people of New Jersey. Learn more at www.njymca.org.
Founded in 1998, ProCamps is a best-in-class event management and sports marketing company specializing in developing, managing, and operating sports camps, player appearances, brand activations, and related experiences with professional athletes and coaches in the NFL, NBA, MLB, NHL, MLS, PGA, ATP, NCAA, NASCAR, WPSL, MLL and NFHL. ProCamps helps Fortune 500 brands activate and execute more than 175 events across the country to effectively deliver brand messaging to thousands of parents, kids, and coaches via retail promotions, TV/radio/print, social media, and on-site activations.